keyword research

 

Keyword research is the process of discovering and analyzing the words and phrases people use when searching for information online. It is a crucial part of search engine optimization (SEO) and content marketing because it helps businesses understand their audience’s needs and create content that ranks higher in search results. Effective keyword research involves identifying relevant terms with good search volume and manageable competition, aligning them with user intent, and strategically incorporating them into website content. By targeting the right keywords, businesses can attract more qualified traffic, improve visibility, and ultimately drive better resu

lts online.